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However, in 1963, Wooten sold WREC-AM-FM-TV to Cowles Communications, earning a handsome return on his original investment of 40 years earlier.
In turn, Cowles sold WREC-TV to The New York Times Company in 1971.
WREG's signal can reach at least the Jonesboro area, and it is available on Suddenlink cable, as well as the cable system of Paragould Light Water and Cable in the Paragould area.
The station also currently produces Live at 9, a weekday morning program that maintains a talk show-style format and the public affairs program Informed Sources, which airs on Saturday evenings and sometimes Sunday nights and discusses current local issues.
The station's digital signal remained on its pre-transition UHF channel 28, using PSIP to display WREG-TV's virtual channel as 3 on digital television receivers.
Syndicated programs seen on WREG-TV include Inside Edition, Jeopardy! WREG is one of the few CBS stations that preempts CBS This Morning Saturday, airing a three-hour Saturday morning newscast in its place.
The station is owned by the Tribune Broadcasting subsidiary of the Tribune Media Company.
WREG maintains studios located at Channel 3 Drive (off of I-55) near the Mississippi River on the west side of Memphis, and its transmitter is located between I-40 and Whitten Road, approximately 5 miles (8 km) southeast of Bartlett.